Casa Parini

Art Direction

Content Production

Year: 2021

Bed linen made from hemp. For the brand launch, the shooting was organized in a natural setting to enhance and compliment the product materials. The sheets were decontextualized and recontextualized in an usual environment to tie them to the concept of home while using them as clothing; a fashion treatment on living products.

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Backstage

Casa Parini

Year: 2021

Bed linen made from hemp. For the brand launch, the shooting was organized in a natural setting to enhance and compliment the product materials. The sheets were decontextualized and recontextualized in an usual environment to tie them to the concept of home while using them as clothing; a fashion treatment on living products.