Lessico Familiare

Art Direction

Event Production

Year: 2023

For the launch of the collection “Who cares about after?” by lessico familiare, we played with the concept of transformation from cocoon to butterfly at the base of the capsule. We created not only the campaign shots of the garments made from Franca Sozzani’s outerwear, but also all the materials and graphics for the fashion show.

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Backstage

Lessico Familiare

Year: 2023

For the launch of the collection “Who cares about after?” by lessico familiare, we played with the concept of transformation from cocoon to butterfly at the base of the capsule. We created not only the campaign shots of the garments made from Franca Sozzani’s outerwear, but also all the materials and graphics for the fashion show.