Riihè

Identity

Year: 2021

We developed a new brand identity, starting from re-thinking its naming. The brand’s desire was to be perceived as feminine, assertive and simple at the same time, with a name that could be catchy and easy to remember on the Italian and international markets. We studied a new typography and logo, and researched for a new color palette that suited the new style of the brand.

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Backstage

Riihè

Year: 2021

We developed a new brand identity, starting from re-thinking its naming. The brand’s desire was to be perceived as feminine, assertive and simple at the same time, with a name that could be catchy and easy to remember on the Italian and international markets. We studied a new typography and logo, and researched for a new color palette that suited the new style of the brand.